Worn Different: 10 Indian Brands Breaking the Mould

1. I was a Sari

Old sarees, reborn. This label breathes new life into pre-loved sarees, turning them into kaftans, jackets, and dresses that feel contemporary yet rich in memory. Every piece is different, because every sari was worn before, with its own creases, colours, and story.

2. Bunko Junko

Sustainability gets a quirky twist with Bunko Junko, a brand dedicated to upcycling fabric waste into stylish, eclectic apparel. Their bold, patchwork-inspired designs are a testament to fashion’s potential to be both responsible and playful.

3. 11.11

11.11 / eleven eleven blends heritage craft with quiet luxury. Known for its use of kala cotton and natural dyes, the label champions slow fashion with modern, wearable silhouettes. Spotted on Brad Pitt in F1: The Movie, it’s proof that craft-led design is making global waves.

4. 23N69E

A stroll through the Rann of Kutch, captured in colour and fabric. 23°N 69°E revives natural-dye traditions through hand-blocked, resist-dyed cottons and denims. Every piece feels like an heirloom yet wear-anywhere. The silhouettes scream high fashion, but the pattern keeps them rooted in its culture.

5. Walking Vertical

This avant-garde label plays with portrait and perspective. Walking Vertical crafts sculptural outerwear and curated separates whose seams don’t just hold fabric—they shape it. Think sharp cuts and architectural form with surprising detailing that’s as wearable as it is intentional.

6. Kinche

Vintage kantha quilts become tailored jackets here. Kinche transforms old quilts, phulkari shawls, and heritage silk into blazers, jackets, and beautiful coats. The ethos of Kinche is simple - intentional designs fused in environmentally conscious, luxury fashion. Each piece is one-of-a-kind, named after women who inspire the brand.

7. The Misnomer

Genderless clothing with an eco‑ethos. The Misnomer delivers jackets, tracks, belt bags and laptop covers in materials like organic cotton, recycled polyester, and chrome-free leather. The rebellion is quietly and deeply ingrained into everything this label does, right from the names of the pieces they sell to the prints they use. Minimal palettes meet deconstructed forms. 

8. Studio Chaap

Heritage prints are recast as everyday shirts. Studio Chaap offers bandhani, batik, and kalamkari button-downs in cloud-soft cottons, all sized for anyone. Each print is a nod to Indian textile history, reimagined with rounded collars and relaxed fits. These shirts are inherently rooted in culture, for those who live life magnanimously, relaxed.

9. House of Jaya

Tradition, tailored for today. House of Jaya transforms rich, artisanal silks, brocades, and tissues into pencil skirts, blazers, jumpsuits, and dresses that feel unapologetically modern. The brand’s mission is to connect cultures through wardrobes, helping those with blended identities find fashion that feels entirely their own.

10. Gul Sohrab Studio

Gul Sohrab doesn't play it safe, and that’s what makes it memorable. Apparel here comes wide and structured with bold fabrics that clash just right. Think oversized collars, asymmetrical hems, and a mix of plaids, stripes and solids that feel like an organised riot. Each piece feels handcrafted with a wink, something made in a small room, for someone who doesn’t follow fashion but bends it.