Pawsome Innovations: 10 Brands Changing the Pet Care Landscape
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Aarohi Roy
India’s pet care industry is having its moment, and it’s about time. For years, pet parents have had to make do with the bare minimum basics – standard kibble, generic toys and one-size-fits-all accessories. But today? The game has changed. Pets aren’t just pets anymore, they’re family. And just like we want the best for our loved ones, consumers are now seeking products that enhance their furry companions’ lives.
From gourmet meals that cater to their health needs to stylish accessories that make them the coolest furballs in the park, Indian brands are stepping up in a big way. With thoughtfully designed pet beds, eco-friendly toys and spa-like grooming services, our four-legged friends are getting the care they deserve.
In this blog, we’ll take a closer look at some of the brands leading this transformation. Whether you’re a first-time pet parent or a seasoned pro, these brands are here to make life easier, happier and a whole lot more fun, for both you and your pet.
1. ThePack
Did you know that about 50% of new pet owners abandon their pets in India? thePack is trying to change this by making the country’s most valuable pet experts available to all pet parents. With workshops, online classes and videos and an expert-moderated community, pet parents can train and care for their animals the right way.
Encouraged by their pets' long, healthy lives, the founders of Dogspot Meals curate well-sourced, fresh, and nutrient-rich homemade food for dogs. With no preservatives and fit to be consumed by humans and dogs alike, Dogspot claims that your pet will love their food with a 100% money-back guarantee.
A spa, grooming center, and a complete pet store – online and offline, HUFT is a one-stop shop for your pet. From selling multiple popular brands of pet products along with their brands, HUFT is India’s favorite pet store. It also provides consultations with pet experts for nutrition and care for your animal.
True to their names, these personalized "lunchboxes" for dogs are packed with protein-rich, vitamin-infused goodness. Along with products like treats, nutrition supplements, and pet wipes, Doggie Dabbas has reached thousands of Indian pet homes.
5. Captain Zack
Keep your pets happy, clean, and fabulous with Captain Zack’s numerous wonder products. From flea-removing and coat-thickening shampoos to dry shampoos for dirty days, paw-softening butters, leave-in conditioners, and disinfectant wipes, Captain Zack has everything your pet will need to clean up safely and smell great!
6. Supertails
Consider this the Yellow Pages for pet parents in India. Supertails is your go-to online destination for shopping for food, nutrition supplements, elaborate medicines and prescription diets, clothing, toys, accessories, and more. You can even consult a vet or get pet furniture and training supplies.
7. Wiggles
Another great pet brand that crafts safe and effective solutions that cater to the evolving needs and concerns of pet parents across India. Wiggles makes pet care easy with its online food store, pharmacy and wellness store. Extra points for catering to more than just dogs and cats, and reaching out to fish, birds and other pets.
With a master team of nutritionists, food scientists, chefs, and doctors, Pawfectly Made creates food that is extra nutritious and super tasty in the right proportions meant for your pet. Opt for delicious chicken ala broth, lamb au win or nutritious, freshly made juices, jams, and buttermilk!
9. Tailz
Going on vacation? Tailz can set you up with the most loving, caring and kind dog boarding for your little one. Try their services of boarding, daycare, dog walking, nutritionist and vet appointments, and expert training. With 24/7 pet support, you always know how your buddies are doing when you’re away.
10. A Petter Life
This amazing pet care brand goes the extra mile to make your furry friends happy. With freshly baked pet birthday cakes and cookies, massage oils and supplements for your pet, A Petter Life ensures nutrition and wellness. There’s a section where you can shop for humans (pet parents) with products like special floor cleaners, cute socks, and snack bags for your pet.
Aarohi Roy is a Content Strategist who works with Don’t Be Content to help plan out branding, marketing and content strategies for all clients. Aarohi believes that content is simple, and it is all about telling stories that people can remember.
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