22 Oct 2015

Qwert is worship

Shveta A Sahu Shveta A Sahu

A pert papaya typewriter sits pretty on our home page, reflective of the Don’t Be Content story.

One of the earliest attempts at a typing instrument was made in 1575, but the first commercial typewriter was introduced in 1874 - A good three centuries and 52 attempts later. While other components of the typewriter were subject to multiple metamorphoses, the qwerty keyboard layout, invented in 1873, was mindfully designed and cleverly futuristic. Originally composited to reduce key/ lever entanglements, this keyboard was embraced universally for its ease of use. The hot, off the press aura, and the tactile magic of newsprint led the qwerty to the golden eras of print and publishing.

Form outlived function when the world moved from type to touch. We might remain slaves to our nature and format, but we are also continually seeking. From discontent springs enterprise.

And this is a joyful state for business and mindful thinking. To be able to connect, create and effect change. Which is why we at Don’t Be Content thank you, little papaya typewriter. For you are a true testimony of change and the subsistence of human nature.

Qwert is worship

Of the approximately 1800 to 2000 parts in a mechanical typewriter; when an operator types at the rate of 60 words per minute, he or she motivates 10,000 to 12,000 parts per minute. The synchronisation of these individual movements is no less than an orchestrated symphony. No part more significant than the other. And a perfect symphony only results from the absolute harmony of all the parts.

This is our story.

Shveta A Sahu Shveta A Sahu
Founder - Head ~ Business

Shveta A. Sahu is the founder and head of business at Don’t Be Content. Shveta's vision is to help every brand behave like a publisher. She believes that the content a brand creates reflects how seriously it takes its consumers, and therefore it's business. She lives in Bangalore with her husband Akash Sahu and their two kids.