15 Jul 2020

Are you writing for people or search engines?

To get to this question, there are some other aspects that need to be talked about. Most businesses tend to put a lot of emphasis on the role of SEO (Search Engine Optimization) to make their content more effective. But the end consumer of content is not the search engine. So, content must be visible and reach the consumer easily, yes, but it must also engage them meaningfully - this is where content marketing comes in. As Karan Sharma who is on the Forbes Agency Council, says: “SEO without content marketing is a body without a soul.” Read on to understand the connects.

Poonam Kashib Poonam Kashib
Are you writing for people or search engines?

New to SEO? Let’s begin with what it actually represents. Search Engine Optimization or SEO, as it’s more commonly known as, is how you can get listed on major search engines such as Google, Bing or Yahoo, thereby increasing the quality of organic traffic and attracting the most number of visitors to your website for free.

But how is this achieved? At the heart of SEO lies research and finding the relevant keywords to work into your content. These keywords used in your content is what will get you ranked higher in Search Engine Result Pages (SERPs). Although keywords are how you get your content noticed, it’s never a good idea to overuse them. This is why SEO and content marketing should work hand in hand to create the right balance to draw consumers to you.

So what is the most effective way to use SEO and content marketing? No matter how good your content is, if your products and services do not show up on major search engines, your brand will remain unnoticed. So SEO is important but as a brand custodian, you must understand that value-intensive content is what will get people to notice you. Going above and beyond the usual to create a connection and a lasting impression on your consumers or potential customers is what will ultimately create and retain sales. 

Can you do this on your own? Yes, you can but within your experience. The best approach is to find an expert in the field, someone who understands content and SEO marketing. Bringing in this expertise will help create a Search Engine Marketing (SEM) strategy focussed on leveraging the top search engines associated with your specific industry or business and ensure quality content. Content marketers use a logical approach to find the most popular keyword volume and competition to create consistent and fresh content that will get indexed and rank higher. 

So to reiterate, SEO is only successful if it is used in conjunction with appropriate content. Together they will ensure that your brand is always noticeable and at the forefront, bringing you the traffic your website needs.

Poonam Kashib Poonam Kashib
Senior Content Writer

Poonam Kashib is a Senior Content Writer at Don’t Be Content. She has a flair for words which is the highlight of her success as a content writer. Being passionate about life and living translates to the compelling content that she creates. She lives in Bangalore with her two cats, Mushu Jr. and Skye.