Content is a commitment,
not a campaign
John Buscall
Helping brands create original content, tell great stories and build a loyal audience
Qwert is worship
A pert papaya typewriter sits pretty on our home page, reflective of the Don’t Be Content story.
One of the earliest attempts at a typing instrument was made in 1575, but the first commercial typewriter was introduced in 1874 - A good three centuries and 52 attempts later. While other components of the typewriter were subject to multiple metamorphoses, the qwerty keyboard layout, invented in 1873, was mindfully designed and cleverly futuristic. Originally composited to reduce key/ lever entanglements, this keyboard was embraced universally for its ease of use. The hot, off the press aura, and the tactile magic of newsprint led the qwerty to the golden eras of print and publishing.
Form outlived function when the world moved from type to touch. We might remain slaves to our nature and format, but we are also continually seeking. From discontent
springs enterprise...
That Thing We Do
As a full service content agency, brands trust us with their strategy, creation and collaborations.
- Branding
- Brand Positioning
- Brand Communications
- Content Roadmap
- Magazines
- Look Books
- Catalogues
- Coffee Table Books
- Advertorials
- Influencer Strategy
- Influencer Outreach
- Script and Supervision
- Coordination & Activation
- Language Translation
- Case Studies
- Thought Leadership Articles
- LinkedIn Articles
- Chronological Archiving
- White Papers
- E-Books
- PR Articles
As a full service content agency, brands trust us with their strategy, creation and collaborations.
- Website Content
- Newsletters
- Mailers
- Blogs
- FAQs
- Whitepapers
- Social Media Content
- Photography
- GIFs and Videos
- Infographic
- Listicle
- Voiceover
- Podcast
- Product Shoots
- Explainer Videos
- Catalogues
- SMS/CTA Copy
Content Strategy
Strategy Workshop | Content Roadmap
Digital Publishing
Website Content | Newsletters | Mailers | Blogs | FAQs | Whitepapers
Print
Magazines | Look Books | Catalogues | Coffee Table Books | Advertorials
Social
Social Media Content | Photography | GIF’s and Videos | Infographic | Listicle
Influencers
Influencer Strategy | Influencer Outreach | Script and Supervision | Coordination & Activation | Language Translation
e Commerce
Product Shoots | Explainer Videos | Catalogues | SMS / CTA Copy
Enterprise
Case Studies | Thought Leadership Articles | LinkedIn Articles | Chronological Archiving | White Papers | E-Books | PR Articles
Why Us
Always
Orginal
Every piece of content we create is original. So you own it and be the only ones to publish and distribute it
Always
Experts
We work with the best, our experts understand the evolving needs of your consumer, your category and media
Always
Costomised
We don’t have solutions looking for problems. We understand your needs and customise.
Founders
Shveta A Sahu
Founder - Head ~ Business
As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.
She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore it’s business. It’s time brands made content their top priority.”
Manjira Dutta
Founder - Head ~ Content
As founding editor of Good Housekeeping India, former editor of India Today Travel Plus, Design Today and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.
She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”
Akash Sahu
Founder - Head ~ Strategy
As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.
He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.
Founder - Head ~ Content
Founder - Head ~ Strategy
Founder - Head ~ Business
Founder - Head ~ Business
As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.
She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore it’s business. It’s time brands made content their top priority.”
Founder - Head ~ Content
As founding editor of Good Housekeeping India, former editor of India Today Travel Plus, Design Today and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.
She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”
Founder - Head ~ Strategy
As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.
He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.
Brands that trust us
