We were doing content even before it was fashionable to talk about it

Madhu leads the business development and client experience function. She is responsible for revenue, profitability and operationalizing the content strategy.

A go-getter, Madhu is at her best when there’s a problem to solve. She enjoys her unique role in the company and says: “I love it in DBC – the excitement never ends!”

With degrees in biochemistry and management, Madhu followed her heart to choose a career in business and marketing. She has worked at The Times of India, Worldwide Media and India Today. 

An avid trekker, Madhu loves exploring the Himalayas. She has trekked to the Annapurna Base Camp - Nepal, Hempta Pass - Spiti Himachal, Dzukou Valley- Nagaland and the Valley of Flowers - Uttarakhand, among others, and is always up for scaling new heights. 

Originally from Shillong, Madhu lives in Bangalore.

Hema is a Senior Content Writer at Don't Be Content, leveraging her MA in Journalism and 12+ years of experience to deliver engaging content for clients like Vxceed, Amul, Roulette, and Vijayalakshmi Silks. 

Her diverse background, including roles at Google, Herman Miller, Grey, Deluxe, and Infosys, has equipped her with a unique blend of writing, editing, research, marketing, and community management skills.

Hema's writing is characterized by its wit, creativity and ability to connect with audiences on a personal level. She has a particular passion for gadgets, tech and pop culture, which often find their way into her work.

Beyond her professional accomplishments, Hema's first love is movement. She has learnt jazz, ballet and contemporary dance from reputed studios in NYC and Bengaluru, and has worked as a company dancer and instructor. Later, her passion for dance, fitness and teaching led her to becoming a licensed Zumba and an ACE-certified Group Fitness instructor, and she has worked with Cultfit, Volt Fitness, Dance360, and FitDistrict.

Away from work, she is a student pursuing the Google Project Management program on Coursera, a fitness enthusiast who loves working out everyday, a cinephile whose watchlist beats her shopping wishlist, and a mother who can't get enough of her 5-year-old daughter.

Arnav is a Project Designer with a diverse clientele spanning fashion, consulting, and retail. He is dedicated to crafting captivating narratives in audio-visual. He firmly believes that videos represent the future of artistic communication, with AI poised to revolutionize the creative landscape.

In his previous role, Arnav collaborated with major Bollywood productions and has demonstrated his prowess in producing top-tier cinema while also leading teams in executing groundbreaking and avant-garde videos. Trained as a filmmaker, animation designer, and adept audio engineer, Arnav is well-versed in various facets of multimedia production.

During his leisure, Arnav indulges in playing the guitar, delving into YouTube tutorials, and immersing himself in movies on the finest screens across the city. Residing in Bangalore, he's continuously seeking new endeavours that stretch his skills, with his dependable MacBook by his side.

Jeril P Augusty is a talented Senior Graphic Designer with 5 years of industry experience. Holding a Bachelor of Fine Arts (BFA) degree, he has worked with prominent brands such as Myntra, CultFit, Seira & Juliet, and Happykid, among others. His design aesthetic is defined by creativity and versatility, ensuring that each project is uniquely crafted to meet brand-specific goals and visual storytelling needs.

Jeril’s passion for design extends beyond his professional role. In his free time, he enjoys sketching, where his imaginative concepts come to life on paper before they evolve into dynamic digital creations. His love for nature also finds expression through gardening and bird watching, pursuits that inspire his design sensibilities with fresh ideas and natural forms.

With a dedication to continuous learning and a keen sense of artistic exploration, Jeril brings a vibrant and thoughtful approach to every project. His ability to combine visual flair with strategic thinking makes him a valued member of the Don't Be Content team.

Fleming is a seasoned Web Designer and Team Lead with over 12 years of experience in the design industry. Armed with a Diploma in Animation, he has honed his craft working with renowned brands like Nike, Jaago Re, Royal Enfield, TITAN, and Mobil, among others. His design philosophy is rooted in minimalism, where clean lines, balanced compositions, and purposeful functionality come together to create visually stunning and effective digital experiences.

With a sharp eye for detail and a deep appreciation for typography, Fleming ensures every element serves a clear purpose, embodying the 'less is more' principle in every project he leads. His approach not only elevates the user experience but also reflects the brand’s essence with precision and clarity.

Beyond his professional pursuits, Fleming channels his creative energy into crafting miniatures and experimenting in the kitchen. An avid cyclist and traveler, he finds inspiration on the road and in new experiences, bringing fresh perspectives back to his design work. With a blend of discipline, curiosity, and a passion for clean aesthetics, Fleming is an integral part of the Don't Be Content team

Kanika Shrivastava is a Senior Content Writer who works with the DBC team to generate quality content for the brands and clients we work for. Kanika believes that good storytelling is important when it comes to content creation and copywriting. It is the base of building any brand’s identity and is also one of the best ways to express yourself on social media platforms.

Kanika has earlier worked as an entertainment journalist, but then made a complete shift towards writing for digital and social media platforms to explore various forms of content, and to get more accustomed to technical form of writing. Kanika is a commerce graduate and holds post-graduate degree in Journalism from MIT University, Pune.

In her free time, Kanika loves to dance, travel, binge-watch TV shows and movies, go out with her friends to explore new cafes, restaurants, and places.

As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.

She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore it’s business. It’s time brands made content their top priority.”

Sanjay is a Digital Marketing Executive with a strong track record in collaborating closely with healthcare, FMCG, and fashion & lifestyle brands. His primary goal is to enhance their digital and social media presence by implementing strategies and managing digital campaigns.

Prior to his current role, Sanjay has worked with well-established brands operating on major e-commerce platforms like Amazon and Shopify. His expertise and digital marketing strategies have played a pivotal role in enhancing these brands' online presence and expanding their digital footprint.

Sanjay has an MBA in Digital Marketing from SJCE University in Mysore and his professional qualifications include certifications in Content Marketing and Facebook Ads and marketing. Originally from Hassan, Sanjay currently resides in Bangalore with his buddies.

As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.

He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.

Aarohi Roy is a Content Strategist who works with Don’t Be Content to help plan out branding, marketing and content strategies for all clients. Aarohi believes that content is simple, and it is all about telling stories that people can remember.

Aarohi has learned industry norms about marketing with previous experiences at Nykaa, House of Anita Dongre, and Foxtale, all the while honing her own skills and building a unique brand of creativity for all tasks. She loves to dabble and experiment in different industries, different genres to understand the need of content better across channels.

Aarohi holds a Master of Arts degree in Journalism from the Dublin City University, Ireland, along with a Bachelor of Design degree from National Institute of Fashion, Mumbai.

 In her free time, Aarohi enjoys reading and watching fantasy fiction, and delving into the world of classical music. Aarohi lives in Bangalore with Chloe, her cat.

With a remarkable 17-year career in 2D character animation and motion graphics, Prasanth has breathed life into countless characters, captivating audiences across the globe. His extensive experience spans both the Indian and international film industries, including notable work in the United Arab Emirates.

Collaborating with major companies such as Byjus, Vismayas Max, and Graphic International in Abu Dhabi, Prasanth's passion for storytelling shines through his animation work. His contributions have brought a unique flair to numerous films, demonstrating his exceptional talent and dedication.

Beyond his professional achievements, Prasanth is an avid artist who loves exploring drawing and doodle art. His creativity knows no bounds, constantly seeking new avenues for artistic expression. When he’s not animating, you might find him indulging in his love for driving and travel, always on the lookout for his next adventure.

Hridhya is a Graphic Designer who works primarily with retail and fashion brands for their creative requirements. As a designer, she believes practice and passion help her perform better at her job. 

Hridhya has previously worked at Pink Lemonade Communications, an ad agency based in Bangalore before joining Don’t Be Content. She holds a master’s degree in Design Practices in Visual Communication from Srishti Institute of Art, Design and Technology, Bangalore.

In her free time, Hridhya enjoys crafting, swimming, and sketching.  Hridhya is based out of Bangalore.

Renu’s exacting eye gives the final go-ahead to all design-related work. She also handles projects on her own, interpreting clients’ needs with her understanding of design.

Renu is seldom satisfied with ‘it’s ok, will do’ and constantly strives to better her work – be it a complex layout or the simple cropping of a photograph. “I love working in DBC because there is so much variety – every client is a different project and brings its own challenges!”

Renu has more than two decades of working experience in key positions.

She started her career in an advertisement agency and moved on to the media group, Dainik Jagran. She joined India Today as the Art Director of Good Housekeeping, India where she worked on the main magazine and offshoots.

She enjoys yoga and dabbling in cooking. She lives with her son, husband and in-laws in Delhi.