We were doing content even before it was fashionable to talk about it

As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.

He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.

As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.

She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore it’s business. It’s time brands made content their top priority.”

Poonam Kashib produces content, ideates and works closely with clients to give shape to their requirements. She believes that no project is too small for her attention, bringing skilled consistency to everything she puts her mind to.

Her flair for writing and calm approach makes her the go-to person for clients. Says Poonam: “I love it that we are always trying to raise the bar with everything we do.”

Poonam completed two years in Journalism and Mass Communication from Manipal University and then got diplomas in HR and Leadership Management from Martin University and MVT Management Institute of Australia respectively. Having spent almost six years in Australia, she brings an expansive, global perspective to her job.

In her free time, Poonam contributes to non-profit organizations that fight for animal rights. She regularly organizes local events with them and also rescues and rehomes abused animals.

She lives in Bangalore with her two cats, Mushu Jr. and Skye.

Madhu leads the business development and client experience function. She is responsible for revenue, profitability and operationalizing the content strategy.

A go-getter, Madhu is at her best when there’s a problem to solve. She enjoys her unique role in the company and says: “I love it in DBC – the excitement never ends!”

With degrees in biochemistry and management, Madhu followed her heart to choose a career in business and marketing. She has worked at The Times of India, Worldwide Media and India Today. 

An avid trekker, Madhu loves exploring the Himalayas. She has trekked to the Annapurna Base Camp - Nepal, Hempta Pass - Spiti Himachal, Dzukou Valley- Nagaland and the Valley of Flowers - Uttarakhand, among others, and is always up for scaling new heights. 

Originally from Shillong, Madhu lives in Bangalore.

Renu’s exacting eye gives the final go-ahead to all design-related work. She also handles projects on her own, interpreting clients’ needs with her understanding of design.

Renu is seldom satisfied with ‘it’s ok, will do’ and constantly strives to better her work – be it a complex layout or the simple cropping of a photograph. “I love working in DBC because there is so much variety – every client is a different project and brings its own challenges!”

Renu has more than two decades of working experience in key positions.

She started her career in an advertisement agency and moved on to the media group, Dainik Jagran. She joined India Today as the Art Director of Good Housekeeping, India where she worked on the main magazine and offshoots.

She enjoys yoga and dabbling in cooking. She lives with her son, husband and in-laws in Delhi.

Nandita’s work is innovative and authentic and spans across various mediums. She places great value in the ethnographic study for design, and believes that content, strategy and design cannot exist in isolation.

Nandita is passionate about learning, growing, experimenting and creating. She says, “I think it pays off to be a “brave idiot”, and never give up on something just because it looks difficult. I am delighted that my work here allows me to learn and evolve constantly.”

With three years of experience, Nandita is a contemporary artist and designer by education. Prior to joining Don’t Be Content, she worked with Thoughtchefs Advertising and Marketing and Acme Experience Pvt Ltd.

She thrives on copious amounts of caffeine (the black kind) and "bad" jokes. If you want to get on her good side, give her a bowl of steaming hot Maggi. Or puppies to play with! 

She lives in Bangalore with the dream of owning a dog.

Kedar Koushik provides research-backed content for all the verticals of the company, particularly technical and business-related.

He believes words have the power to open minds, hearts, and change the world. A team player, he enjoys challenges and creating content that is bold and original. “I particularly enjoy the diversity of work at Don’t Be Content. It’s truly energizing!” says Kedar.

With a Masters in English from Pondicherry University and a PG Diploma in Broadcast Journalism from Asian College of Journalism, Chennai, Kedar worked as a journalist for the past 8 years and was the Chief Sub-editor at The Telegraph before he joined Don’t Be Content.

In his free time, Kedar enjoys listening to music, playing the guitar and reading. He likes to stay fit by going for long runs in the morning. He lives in Bangalore with his wife Samabrita, a content marketeer at a non-profit organisation.

Suraj Kering is a Graphic Designer and considers graphic designing his passion and a medium to transform ideas and stories into a visual extravaganza. His choice of arsenal being Illustrator, Photoshop, and InDesign, to name a few.

Suraj believes that not settling for anything less than the best allows him to excel in his work. He considers the quest to keep learning all the time helps him to put new ideas to use in his creations, often surprising himself.

In his free time, Suraj likes to brew himself a decent cup of tea, create and play board games, unleash mayhem in a multiplayer gaming environment and watch 'The Lord of The Rings' kind of fantasy stuff. He is currently foraying into the world of anime.

Hailing from Pune, Suraj loves taking trips to sunny beaches and off-beat locations to unwind and set himself up for further adventures.
 

As founding editor of Good Housekeeping India, former editor of India Today Travel Plus, Design Today and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.

She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”