We were doing content even before it was fashionable to talk about it

Jithin is a multidisciplinary hybrid. From pop art to surrealism, his work is hard to classify. And that is what makes him a one-of-a-kind Creative in the world of art and design. The hallmark of Jithin’s brand of advertising is that he brings art to storytelling and storytelling to art. He sees it as a way to capture the minds around him.

Over the course of 10 years his work has straddled him on some of the biggest brands in Dubai and India such as Tesla, Nike, Reebok, Under Armour, Majid Al Futtaim, Emaar, Unilever, Lexus and more. Along the way he has Mastered 2D animation, digital illustration, concept art, character design, typography & AR/MR/XR concepts. Researching on trending designs; he lives in world that he imagines for himself.

As an ever-curious creator he is always looking for his next challenge. His ideal way of unwinding is by illustrating surreal arts, an animated comic strip of his own, designing merchandise range under the name Psychiartist & amazes people with mentalism tricks.

Suraj Kering is a Graphic Designer and considers graphic designing his passion and a medium to transform ideas and stories into a visual extravaganza. His choice of arsenal being Illustrator, Photoshop, and InDesign, to name a few.

Suraj believes that not settling for anything less than the best allows him to excel in his work. He considers the quest to keep learning all the time helps him to put new ideas to use in his creations, often surprising himself.

In his free time, Suraj likes to brew himself a decent cup of tea, create and play board games, unleash mayhem in a multiplayer gaming environment and watch 'The Lord of The Rings' kind of fantasy stuff. He is currently foraying into the world of anime.

Hailing from Pune, Suraj loves taking trips to sunny beaches and off-beat locations to unwind and set himself up for further adventures.
 

Poornima is a senior content writer who works closely with retail and lifestyle brands to create engaging content for their websites and social media. Poornima believes that ‘content is not just a part of a bigger marketing strategy, but a tool to build loyal audience’.
 
Poornima has earlier worked in entertainment and news media, healthcare, e-commerce, and SaaS. As an entertainment reporter, she has interviewed music composer Harris Jayaraj, actor Bharath, Ashok Selvan, Veera, director Mysskin, and several luminaries. She holds a B.A in Journalism & Mass Communication from SRM University, Chennai.

In her free time, she loves to cook, read, and play video games. As someone who loves theatre and enacting, she is hoping to see herself on a stage someday.

Poornima lives with her husband Karthik, a senior graphic designer working in the gaming industry, in Bangalore. 

Madhu leads the business development and client experience function. She is responsible for revenue, profitability and operationalizing the content strategy.

A go-getter, Madhu is at her best when there’s a problem to solve. She enjoys her unique role in the company and says: “I love it in DBC – the excitement never ends!”

With degrees in biochemistry and management, Madhu followed her heart to choose a career in business and marketing. She has worked at The Times of India, Worldwide Media and India Today. 

An avid trekker, Madhu loves exploring the Himalayas. She has trekked to the Annapurna Base Camp - Nepal, Hempta Pass - Spiti Himachal, Dzukou Valley- Nagaland and the Valley of Flowers - Uttarakhand, among others, and is always up for scaling new heights. 

Originally from Shillong, Madhu lives in Bangalore.

Asha is a Social Media Executive who works with fashion, lifestyle and healthcare brands to look over their Social Media handles. She believes ‘social networking is not just about showcasing a brand, but to make the consumes experience it virtually’.

She is a content creation enthusiast with holistic knowledge of software related to fashion, art, and design. She has also worked as a Fashion Stylist with Rutviz for Bacardi and Khambhari and Ahssas Channa for Britannia music videos and brands such as Banaras-e-Thaan, Priyanka Raajiv, Savaansh and Devissha for the commercial and Editorial shoots.

Asha is a certified UI/UX designer and trained graphic designer specialising is static and video posts for social media platforms. She holds a Post Graduate degree in Fashion Communication from Pearl Academy, Mumbai.

In her free time, She enjoys art & crafts, experimenting with cooking, Badminton, garments/jewellery making and travelling. 

Sanjay is a Digital Marketing Executive with a strong track record in collaborating closely with healthcare, FMCG, and fashion & lifestyle brands. His primary goal is to enhance their digital and social media presence by implementing strategies and managing digital campaigns.

Prior to his current role, Sanjay has worked with well-established brands operating on major e-commerce platforms like Amazon and Shopify. His expertise and digital marketing strategies have played a pivotal role in enhancing these brands' online presence and expanding their digital footprint.

Sanjay has an MBA in Digital Marketing from SJCE University in Mysore and his professional qualifications include certifications in Content Marketing and Facebook Ads and marketing. Originally from Hassan, Sanjay currently resides in Bangalore with his buddies.

Arnav is a Project Designer with a diverse clientele spanning fashion, consulting, and retail. He is dedicated to crafting captivating narratives in audio-visual. He firmly believes that videos represent the future of artistic communication, with AI poised to revolutionize the creative landscape.

In his previous role, Arnav collaborated with major Bollywood productions and has demonstrated his prowess in producing top-tier cinema while also leading teams in executing groundbreaking and avant-garde videos. Trained as a filmmaker, animation designer, and adept audio engineer, Arnav is well-versed in various facets of multimedia production.

During his leisure, Arnav indulges in playing the guitar, delving into YouTube tutorials, and immersing himself in movies on the finest screens across the city. Residing in Bangalore, he's continuously seeking new endeavours that stretch his skills, with his dependable MacBook by his side.

As founding editor of Good Housekeeping India, former editor of India Today Travel Plus, Design Today and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.

She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”

Aniruddh works as a Brand Solutions Associate, enabling Brands captivate their audiences through awesome stories,  in a more compelling & smoother way. To bring these stories/concepts to life, Aniruddh believes, his open doors to go an extra mile, his rock-solid intuitiveness, and reading between the lines ability, makes his cupid-like life, connecting the clients to their dream creative team, ‘easy’! :P

Aniruddh has worked with more than 2500 brands across 35 cities at bigbasket over a term of 5 years, being the sole custodian of quality content and online brand/product promotions.

With his team there, he has successfully piloted bigbasket in India’s first super app, TATANEU.
Not just that, Aniruddh also take’s credit to lead the Social Media team of the country’s first ever Women’s Breast Cancer Awareness Marathon in India, PINKATHON, founded by Milind Soman.

Aniruddh holds a Bachelor’s Degree in Business Management from Davangere University.

In his free time, Aniruddh enjoys playing football, reading books, or questioning his music skills over a track he’s trying to finish ;)

Aniruddh lives in Bengaluru with his brother, Anmol, who never stops playing his Guitar.

Manoj Vijay is head of the design desk in Bangalore. He is also skilled at video editing and is a design-ninja when it comes to Photoshop, Illustrator, Indesign, and Lightroom.

He never says ‘No!’ to anything - however challenging - and believes design has no boundaries. “I love thinking on the go, trouble-shooting and experimenting!” says Manoj.

A self-taught professional, Manoj learnt on the job. In close to two decades of working, he grew from being an apprentice at a design studio to where he is today.

In his free time, Manoj enjoys watching movies, making 3D miniature art products, and exploring mobile photography. A biker at heart, Manoj lives in Bangalore with his mother, wife, Sowmya, and two sons, Tarun and Varun.

Poonam Kashib produces content, ideates and works closely with clients to give shape to their requirements. She believes that no project is too small for her attention, bringing skilled consistency to everything she puts her mind to.

Her flair for writing and calm approach makes her the go-to person for clients. Says Poonam: “I love it that we are always trying to raise the bar with everything we do.”

Poonam completed two years in Journalism and Mass Communication from Manipal University and then got diplomas in HR and Leadership Management from Martin University and MVT Management Institute of Australia respectively. Having spent almost six years in Australia, she brings an expansive, global perspective to her job.

In her free time, Poonam contributes to non-profit organizations that fight for animal rights. She regularly organizes local events with them and also rescues and rehomes abused animals.

She lives in Bangalore with her two cats, Mushu Jr. and Skye.

Rahul is a Senior Graphic Designer who works with Don’t Be Content to tell stories through visual wizardry. Rahul believes in transforming ideas into visual symphonies and orchestrating a meaningful dance with the same.

Rahul has worked as a designer in a diverse spectrum of sectors which include telecom, healthcare, e commerce, entertainment, education, governance and retail shopping.

He has also worked with the Rajasthan and Delhi State Education departments in integrating art education with the school curriculum.
  
Rahul is also a certified SEE Learning (Social, Emotional and Ethical Learning) facilitator with a certification from the Emory University and The Dalai Lama Trust. During his years at college, he also had the opportunity to showcase his paintings at the Mitsubishi Gallery in Japan as a part of UNICEF’s global programme – Help A Child.

He holds a BFA in Painting and Printmaking from the University of Mysore.

In his free time, he loves trying new recipes in the kitchen, reading books which compel his thought, sharing stories with people, exploring new music and trying homemade cocktails. 

Renu’s exacting eye gives the final go-ahead to all design-related work. She also handles projects on her own, interpreting clients’ needs with her understanding of design.

Renu is seldom satisfied with ‘it’s ok, will do’ and constantly strives to better her work – be it a complex layout or the simple cropping of a photograph. “I love working in DBC because there is so much variety – every client is a different project and brings its own challenges!”

Renu has more than two decades of working experience in key positions.

She started her career in an advertisement agency and moved on to the media group, Dainik Jagran. She joined India Today as the Art Director of Good Housekeeping, India where she worked on the main magazine and offshoots.

She enjoys yoga and dabbling in cooking. She lives with her son, husband and in-laws in Delhi.

Hridhya is a Graphic Designer who works primarily with retail and fashion brands for their creative requirements. As a designer, she believes practice and passion help her perform better at her job. 

Hridhya has previously worked at Pink Lemonade Communications, an ad agency based in Bangalore before joining Don’t Be Content. She holds a master’s degree in Design Practices in Visual Communication from Srishti Institute of Art, Design and Technology, Bangalore.

In her free time, Hridhya enjoys crafting, swimming, and sketching.  Hridhya is based out of Bangalore.

As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.

He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.