We were doing content even before it was fashionable to talk about it

Poornima is a senior content writer who works closely with retail and lifestyle brands to create engaging content for their websites and social media. Poornima believes that ‘content is not just a part of a bigger marketing strategy, but a tool to build loyal audience’.
 
Poornima has earlier worked in entertainment and news media, healthcare, e-commerce, and SaaS. As an entertainment reporter, she has interviewed music composer Harris Jayaraj, actor Bharath, Ashok Selvan, Veera, director Mysskin, and several luminaries. She holds a B.A in Journalism & Mass Communication from SRM University, Chennai.

In her free time, she loves to cook, read, and play video games. As someone who loves theatre and enacting, she is hoping to see herself on a stage someday.

Poornima lives with her husband Karthik, a senior graphic designer working in the gaming industry, in Bangalore. 

Hema is a Senior Content Writer at Don't Be Content, leveraging her MA in Journalism and 12+ years of experience to deliver engaging content for clients like Vxceed, Amul, Roulette, and Vijayalakshmi Silks. 

Her diverse background, including roles at Google, Herman Miller, Grey, Deluxe, and Infosys, has equipped her with a unique blend of writing, editing, research, marketing, and community management skills.

Hema's writing is characterized by its wit, creativity and ability to connect with audiences on a personal level. She has a particular passion for gadgets, tech and pop culture, which often find their way into her work.

Beyond her professional accomplishments, Hema's first love is movement. She has learnt jazz, ballet and contemporary dance from reputed studios in NYC and Bengaluru, and has worked as a company dancer and instructor. Later, her passion for dance, fitness and teaching led her to becoming a licensed Zumba and an ACE-certified Group Fitness instructor, and she has worked with Cultfit, Volt Fitness, Dance360, and FitDistrict.

Away from work, she is a student pursuing the Google Project Management program on Coursera, a fitness enthusiast who loves working out everyday, a cinephile whose watchlist beats her shopping wishlist, and a mother who can't get enough of her 5-year-old daughter.

As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.

He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.

Kanika Shrivastava is a Senior Content Writer who works with the DBC team to generate quality content for the brands and clients we work for. Kanika believes that good storytelling is important when it comes to content creation and copywriting. It is the base of building any brand’s identity and is also one of the best ways to express yourself on social media platforms.

Kanika has earlier worked as an entertainment journalist, but then made a complete shift towards writing for digital and social media platforms to explore various forms of content, and to get more accustomed to technical form of writing. Kanika is a commerce graduate and holds post-graduate degree in Journalism from MIT University, Pune.

In her free time, Kanika loves to dance, travel, binge-watch TV shows and movies, go out with her friends to explore new cafes, restaurants, and places.

Madhu leads the business development and client experience function. She is responsible for revenue, profitability and operationalizing the content strategy.

A go-getter, Madhu is at her best when there’s a problem to solve. She enjoys her unique role in the company and says: “I love it in DBC – the excitement never ends!”

With degrees in biochemistry and management, Madhu followed her heart to choose a career in business and marketing. She has worked at The Times of India, Worldwide Media and India Today. 

An avid trekker, Madhu loves exploring the Himalayas. She has trekked to the Annapurna Base Camp - Nepal, Hempta Pass - Spiti Himachal, Dzukou Valley- Nagaland and the Valley of Flowers - Uttarakhand, among others, and is always up for scaling new heights. 

Originally from Shillong, Madhu lives in Bangalore.

Asha is a Social Media Executive who works with fashion, lifestyle and healthcare brands to look over their Social Media handles. She believes ‘social networking is not just about showcasing a brand, but to make the consumes experience it virtually’.

She is a content creation enthusiast with holistic knowledge of software related to fashion, art, and design. She has also worked as a Fashion Stylist with Rutviz for Bacardi and Khambhari and Ahssas Channa for Britannia music videos and brands such as Banaras-e-Thaan, Priyanka Raajiv, Savaansh and Devissha for the commercial and Editorial shoots.

Asha is a certified UI/UX designer and trained graphic designer specialising is static and video posts for social media platforms. She holds a Post Graduate degree in Fashion Communication from Pearl Academy, Mumbai.

In her free time, She enjoys art & crafts, experimenting with cooking, Badminton, garments/jewellery making and travelling. 

As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.

She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore it’s business. It’s time brands made content their top priority.”

Sanjay is a Digital Marketing Executive with a strong track record in collaborating closely with healthcare, FMCG, and fashion & lifestyle brands. His primary goal is to enhance their digital and social media presence by implementing strategies and managing digital campaigns.

Prior to his current role, Sanjay has worked with well-established brands operating on major e-commerce platforms like Amazon and Shopify. His expertise and digital marketing strategies have played a pivotal role in enhancing these brands' online presence and expanding their digital footprint.

Sanjay has an MBA in Digital Marketing from SJCE University in Mysore and his professional qualifications include certifications in Content Marketing and Facebook Ads and marketing. Originally from Hassan, Sanjay currently resides in Bangalore with his buddies.

Hridhya is a Graphic Designer who works primarily with retail and fashion brands for their creative requirements. As a designer, she believes practice and passion help her perform better at her job. 

Hridhya has previously worked at Pink Lemonade Communications, an ad agency based in Bangalore before joining Don’t Be Content. She holds a master’s degree in Design Practices in Visual Communication from Srishti Institute of Art, Design and Technology, Bangalore.

In her free time, Hridhya enjoys crafting, swimming, and sketching.  Hridhya is based out of Bangalore.

Amal is DBC's newest Digital, Print, and Motion Graphics Designer, bringing his 7+ years of experience and a modern, minimalist aesthetic to the team.

He currently works with brands like Amul, Sikich, Avriti, VSL, Roulette, and Vxceed.

A graduate of St. Aloysius College Mangalore, with a BA in Animation and a Diploma from Arena Animation, his design prowess extends across platforms, seamlessly blending digital and print mediums with captivating motion graphics.

Proficient in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, PowerPoint, and Figma, Amal's portfolio showcases his work with globally recognized clients like Disney Games, Osmo Games, Prestige Group, Licious, Decathlon, Wells Fargo, and Lenovo.

When not crafting visually stunning designs, Amal indulges his passion for sketching, finding inspiration in the world around him.

As founding editor of Good Housekeeping India, former editor of India Today Travel Plus, Design Today and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.

She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”

Arnav is a Project Designer with a diverse clientele spanning fashion, consulting, and retail. He is dedicated to crafting captivating narratives in audio-visual. He firmly believes that videos represent the future of artistic communication, with AI poised to revolutionize the creative landscape.

In his previous role, Arnav collaborated with major Bollywood productions and has demonstrated his prowess in producing top-tier cinema while also leading teams in executing groundbreaking and avant-garde videos. Trained as a filmmaker, animation designer, and adept audio engineer, Arnav is well-versed in various facets of multimedia production.

During his leisure, Arnav indulges in playing the guitar, delving into YouTube tutorials, and immersing himself in movies on the finest screens across the city. Residing in Bangalore, he's continuously seeking new endeavours that stretch his skills, with his dependable MacBook by his side.

Renu’s exacting eye gives the final go-ahead to all design-related work. She also handles projects on her own, interpreting clients’ needs with her understanding of design.

Renu is seldom satisfied with ‘it’s ok, will do’ and constantly strives to better her work – be it a complex layout or the simple cropping of a photograph. “I love working in DBC because there is so much variety – every client is a different project and brings its own challenges!”

Renu has more than two decades of working experience in key positions.

She started her career in an advertisement agency and moved on to the media group, Dainik Jagran. She joined India Today as the Art Director of Good Housekeeping, India where she worked on the main magazine and offshoots.

She enjoys yoga and dabbling in cooking. She lives with her son, husband and in-laws in Delhi.