We were doing content even before it was fashionable to talk about it

Manoj Vijay is head of the design desk in Bangalore. He is also skilled at video editing and is a design-ninja when it comes to Photoshop, Illustrator, Indesign, and Lightroom.

He never says ‘No!’ to anything - however challenging - and believes design has no boundaries. “I love thinking on the go, trouble-shooting and experimenting!” says Manoj.

A self-taught professional, Manoj learnt on the job. In close to two decades of working, he grew from being an apprentice at a design studio to where he is today.

In his free time, Manoj enjoys watching movies, making 3D miniature art products, and exploring mobile photography. A biker at heart, Manoj lives in Bangalore with his mother, wife, Sowmya, and two sons, Tarun and Varun.

Poonam Kashib produces content, ideates and works closely with clients to give shape to their requirements. She believes that no project is too small for her attention, bringing skilled consistency to everything she puts her mind to.

Her flair for writing and calm approach makes her the go-to person for clients. Says Poonam: “I love it that we are always trying to raise the bar with everything we do.”

Poonam completed two years in Journalism and Mass Communication from Manipal University and then got diplomas in HR and Leadership Management from Martin University and MVT Management Institute of Australia respectively. Having spent almost six years in Australia, she brings an expansive, global perspective to her job.

In her free time, Poonam contributes to non-profit organizations that fight for animal rights. She regularly organizes local events with them and also rescues and rehomes abused animals.

She lives in Bangalore with her two cats, Mushu Jr. and Skye.

As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.

He believes: “Brands are a sum of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”.

Renu’s exacting eye gives the final go-ahead to all design-related work. She also handles projects on her own, interpreting clients’ needs with her understanding of design.

Renu is seldom satisfied with ‘it’s ok, will do’ and constantly strives to better her work – be it a complex layout or the simple cropping of a photograph. “I love working in DBC because there is so much variety – every client is a different project and brings its own challenges!”

Renu has more than two decades of working experience in key positions.

She started her career in an advertisement agency and moved on to the media group, Dainik Jagran. She joined India Today as the Art Director of Good Housekeeping, India where she worked on the main magazine and offshoots.

She enjoys yoga and dabbling in cooking. She lives with her son, husband and in-laws in Delhi.

As founding editor of Good Housekeeping India, former editor of India Today Travel Plus, Design Today and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.

She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”

As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.

She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore it’s business. It’s time brands made content their top priority.”

Jithin is a multidisciplinary hybrid. From pop art to surrealism, his work is hard to classify. And that is what makes him a one-of-a-kind Creative in the world of art and design. The hallmark of Jithin’s brand of advertising is that he brings art to storytelling and storytelling to art. He sees it as a way to capture the minds around him.

Over the course of 10 years his work has straddled him on some of the biggest brands in Dubai and India such as Tesla, Nike, Reebok, Under Armour, Majid Al Futtaim, Emaar, Unilever, Lexus and more. Along the way he has Mastered 2D animation, digital illustration, concept art, character design, typography & AR/MR/XR concepts. Researching on trending designs; he lives in world that he imagines for himself.

As an ever-curious creator he is always looking for his next challenge. His ideal way of unwinding is by illustrating surreal arts, an animated comic strip of his own, designing merchandise range under the name Psychiartist & amazes people with mentalism tricks.

Nandita’s work is innovative and authentic and spans across various mediums. She places great value in the ethnographic study for design, and believes that content, strategy and design cannot exist in isolation.

Nandita is passionate about learning, growing, experimenting and creating. She says, “I think it pays off to be a “brave idiot”, and never give up on something just because it looks difficult. I am delighted that my work here allows me to learn and evolve constantly.”

With three years of experience, Nandita is a contemporary artist and designer by education. Prior to joining Don’t Be Content, she worked with Thoughtchefs Advertising and Marketing and Acme Experience Pvt Ltd.

She thrives on copious amounts of caffeine (the black kind) and "bad" jokes. If you want to get on her good side, give her a bowl of steaming hot Maggi. Or puppies to play with! 

She lives in Bangalore with the dream of owning a dog.

With over 8 years of industry experience spanning across advertising, marketing, and banking sectors, Sanal has strived to leave an imprint on his clients. His ability to connect with the needs of his stakeholders along with the spirit to take on challenging opportunities have made it possible for him to deliver the best results for his clients like Max, Louis Philippe, and Aster Hospital.

Sanal believes that content creation is a collective effort towards amplifying and bringing to life the voice of the client; and our role is to be that catalyst of change.

Suraj Kering is a Graphic Designer and considers graphic designing his passion and a medium to transform ideas and stories into a visual extravaganza. His choice of arsenal being Illustrator, Photoshop, and InDesign, to name a few.

Suraj believes that not settling for anything less than the best allows him to excel in his work. He considers the quest to keep learning all the time helps him to put new ideas to use in his creations, often surprising himself.

In his free time, Suraj likes to brew himself a decent cup of tea, create and play board games, unleash mayhem in a multiplayer gaming environment and watch 'The Lord of The Rings' kind of fantasy stuff. He is currently foraying into the world of anime.

Hailing from Pune, Suraj loves taking trips to sunny beaches and off-beat locations to unwind and set himself up for further adventures.
 

Sonalee Singh is a marketing expert, with roots in B2B content development. An expert in
thought leadership marketing, she takes an insight-driven approach to create compelling and meaningful brand storytelling. She has a passion for building authentic brand voice through value focused content that educates, inspires, and leaves a lasting impact.

She believes, “Brands cannot afford to be generalists. It’s time they listen to their audience and create content with purpose.”

Theertha's passion for writing and transcending limits is why she loves being a Content Writer.  It enables her space to experiment with ideas and create with conviction. 

Her eagerness to learn how nuanced communication takes place led to an education in English Language and Literature. Coupled with her love of meeting new people, her background in literature helps her communicate effectively with any audience she comes across, personal or professional.

Her timeless goal is to embrace the unapologetic writer in her and join the league of authors who write from their hearts.

When she is not writing, she loves reading Jungian Psychology, hoarding journals, exploring visionary creators on Instagram, daydreaming about a life in the Italian countryside, and watching romcoms & psychological thrillers on Netflix.

Theertha lives in Bengaluru with her friends. Theertha's passion for writing and transcending limits is why she loves being a Content Writer.  It enables her space to experiment with ideas and create with conviction. 

Her eagerness to learn how nuanced communication takes place led to an education in English Language and Literature. Coupled with her love of meeting new people, her background in literature helps her communicate effectively with any audience she comes across, personal or professional.

Her timeless goal is to embrace the unapologetic writer in her and join the league of authors who write from their hearts.

When she is not writing, she loves reading Jungian Psychology, hoarding journals, exploring visionary creators on Instagram, daydreaming about a life in the Italian countryside, and watching romcoms & psychological thrillers on Netflix.

Theertha lives in Bengaluru with her friends.