We were doing content even before it was fashionable to talk about it

about

With over 18 years in the publications business, after launching and nurturing some of the most prestigious titles, we increasingly felt restricted by the print medium. With our passion for content and knowing how it can transform brands, we set out to create a platform where we could express ourselves freely, a platform agnostic of medium and channel, but committed to brands and their consumers.

Launched in 2015 with no fanfare or office, we are today in three cities creating expert-backed content for a wide range of businesses, ranging from Fashion & Lifestyle, Food & Beverage, Health & Nutrition, Beauty & Wellness, to Travel & Living, Child & Parenting, Architecture & Design, Money & Banking and more.

Our Vision

Inspire brands to turn publishers, because every brand has a story worth telling

Our Mission

To help brands create original content, tell great stories and build a loyal audience

Our Values

Be Dependable

Take charge of the situation, be accountable, get stuff done

Be Curious

Have eagerness to learn, ask tough questions, be open to new evidence

Be Nice

When it is a choice between kind and clever, be kind, it always pays

Don't Be Content

Have fire in the belly, make things better, make every day impact

Core Team

Madhuchanda Paul

Madhuchanda Paul
Brand Solutions Manager

Shveta A Sahu

Shveta A Sahu
Founder - Head ~ Business

Akash Sahu

Akash Sahu
Founder - Head ~ Strategy

Manjira Dutta

Manjira Dutta
Founder - Head ~ Content

Hema Thothadri

Hema Thothadri
Senior Content Writer

Aarohi Roy

Aarohi Roy
Content Strategist

Sanjay Patel M S

Sanjay Patel M S
Digital Marketing Executive

Fleming

Robert Fleming
Senior Visual Designer

Prasanth S

Prasanth S
Senior Animator and Motion Graphics Artist

Kanika Shrivastava

Kanika Shrivastava
Senior Content Writer

Hridhya

Hridhya Raj
Graphic Designer

Arnav Pokhriyal

Arnav Pokhriyal
Project Designer

Jeril

Jeril P Augusty
Senior Graphic Designer

Renu Singla

Renu Singla
Creative Director