The Wellness Wildcard: 10 Unexpected Paths to Better Health
As we step into our 10th year, we’re delighted to introduce a spotlight series: 10 inspiring articles that have sparked our imagination. Each piece challenges conventional thinking and offers bold, new perspectives. With this series, we aim to spark fresh ideas and start new conversations.
Aarohi Roy
10 Unexpected Paths to Better Health
Sometimes, the most effective health and wellness products are the ones you never see coming, the kind that make you stop and think, ‘How did I ever live without this?’
With post-pandemic enthusiasm fueling a nationwide shift toward healthier lifestyles, Indian entrepreneurs have been quick to innovate, creating products that seamlessly blend technology, consumer demand, and a deeper understanding of well-being. What once felt niche or futuristic is now becoming mainstream, with brands tapping into everything from Ayurveda and neuroscience to sustainability-driven innovations.
As wellness becomes more deeply ingrained in everyday life, it’s also influencing the way we celebrate and consume – whether it is through more mindful gifting choices or the growing wave of startups built on sustainability.
In this blog, we’re diving into ten Indian brands that are taking wellness to uncharted territory, offering products designed to surprise, delight, and elevate well-being in ways you wouldn’t expect. Let’s explore.
1.HealthifyMe:
Take control of your health journey with HealthifyMe, an app that uses AI to track your calories, activities, sleep, and medical conditions. With access to thousands of doctors and health coaches, you can receive personalized guidance and support.
Who says supplements can't be fun? Power Gummies offers a range of multivitamins and supplements in the form of delicious gummy bears. From sleep inducers to weight management aids, these gummies make it easy to incorporate essential nutrients into your diet.
3. Perfora:
Tired of boring toothpaste? Perfora offers a range of innovative oral care products that make dental hygiene fun and effective. From tongue cleaners to teeth whitening kits and electric flossers, their products cater to various oral health needs.
Proactive For Her provides comprehensive women's healthcare solutions, including mental, sexual, and reproductive health services. Their focus on "radical empathy" creates a safe and supportive environment for women seeking healthcare.
5. Dozee:
Revolutionizing healthcare, Dozee uses AI and ballistocardiography to monitor patients' vital signs from the comfort of their homes. They place sensor sheets under patients’ mattresses to track their heart rate, respiratory rate and other biomarkers.
6. Bold Care:
Behold a brand that caters to doctor-curated sexual health care and wellness products for men. Breaking the taboo around sexual health, Bold Care features solutions and products for men backed by science. Another sure-shot test of approval? Bold Care is endorsed by Bollywood favorite Ranveer Singh!
7. Amaha:
In a world where everything is featured and available as an app, Amaha has brought mental healthcare into our pockets. It is a mental healthcare ecosystem that allows therapy, medicine, stress tracking and monitoring solutions with a community always willing to open a conversation about mental health. With over 110 mental health experts, Amaha is your mind’s one-stop solution on your phone.
8. CureByDesign:
Leveraging the healing properties of hemp and cannabis, CureByDesign offers a range of CBD-based products for both humans and pets. Their products cater to various health and wellness needs, from supplements to personal care items.
9. Traya:
Struggling with hair loss? Traya offers a personalized approach, combining Ayurveda, dermatology, and nutrition to address your specific needs. Their online platform provides customized treatment plans curated with intrinsic tests, including supplements, hair care products, and diet recommendations.
10. MyMuse:
If we talk about catching us off guard, MyMuse has broken taboos by introducing a range of sexual wellness products for all genders. Their offerings include massagers, card games, lubricants, and mood enhancers, promoting a healthy and enjoyable sexual experience.
Aarohi Roy is a Content Strategist who works with Don’t Be Content to help plan out branding, marketing and content strategies for all clients. Aarohi believes that content is simple, and it is all about telling stories that people can remember.
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