The Green Revolution: 10 Startups Driving Eco-Friendly Change
As we step into our 10th year, we’re delighted to introduce a spotlight series: 10 inspiring articles that have sparked our imagination. Each piece challenges conventional thinking and offers bold, new perspectives. With this series, we aim to spark fresh ideas and start new conversations.
Aarohi Roy
Sustainability has been deeply ingrained in Indian culture long before it became a global movement. From repurposing old clothes into quilts to designing climate-responsive homes with courtyards and jali windows, Indians have long practiced a circular economy without labeling it as such. Even in food habits, zero-waste cooking ensured that peels, stems, and leftovers were creatively reused. What the world now brands as “sustainability” was simply a way of life in India, one that blended necessity, resourcefulness, and harmony with the environment.
Today, as the shift toward a more sustainable lifestyle gains momentum, businesses are embracing eco-conscious solutions as the norm rather than the exception. Just as some brands have redefined gifting with innovative products, others are transforming entire industries with sustainability at their core. While eco-friendly practices have taken hold in sectors like fashion, beauty, and food, expanding it further remains a challenge. Fortunately, innovation is fueling progress, and India is witnessing a surge of startups tackling environmental issues in unexpected ways. Meet these 10 visionary eco-innovators who are redefining industries with ethical, low-impact solutions.
1. Phool.co: From Temple flowers to natural incense
Have you noticed the mountains of discarded flowers at Indian temples? This genius startup recycles temple flowers into all-natural incense sticks and cones. Born out of sheer concern for the overflowing, waste-filled River Ganges, Phool.co recycles waste and employs hundreds of women to hand-roll these incense and pack them in biodegradable Phool boxes. Imagine a future where every temple in India contributes to this cycle of renewal – one fragrant stick at a time!
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2. Angirus: Eco-friendly ‘Wricks’ instead of bricks
Did you know that the second largest contributor to air pollution in India is the brick industry? Angirus, our next star startup, creates pollution-proof, environment-friendly, quality bricks made with 100% recycled material. They convert plastic and industrial waste into ‘wricks’ that are 20% stronger and 80% more waterproof than regular bricks. It’s cost-effective, sustainable, and more efficient – what more can we ask?
3. Ather: Scooters that ensure a sustainable ride
As AI reshapes industries, the future of mobility is getting smarter and Ather is ahead of the curve. One of the pioneers in India’s EV space, Ather’s electric scooters are designed to outperform both traditional petrol and standard EV scooters. This 2-wheeler brand has several products including smart helmets and electric charging stations.
4. Bambrew: Wrapping it up with goodness
With every item of need delivered to our doorstep comes a bunch of packaging material that goes directly to the dumpyard. To reduce the amount of plastic and non-biodegradable packaging material, Bambrew has come up with an all-compostable, 100% plastic-free solution. All their packaging material are made with bioplastics, bamboo paper, and recycled agro-waste!
5. Blusmart: A cab ride with a guilt-free bonus
Looking to reduce your carbon footprint while you commute? Hail a Blusmart cab. With 100% electric vehicles, Blusmart ensures drivers are always on time and never cancel. The company expanded its network to start its EV services in the UAE recently too.
6. Beco: Transforming your home, one corner at a time
On a beach clean-up drive in Mumbai, the three founders of Beco found a plastic chocolate wrapper that was discontinued in the 1990s. Realizing how long plastic can keep negatively impacting us, they created Beco to find recyclable, nature-friendly solutions for homes. Starting with biodegradable trash bags to detergents and toilet paper rolls, Beco can neutralize your carbon footprints at home.
7. Zunroof: Entrapping the Sun’s energy for everyone
Our next innovators went to the source of all energy on the planet and made it available to all. Zunroof provides solar and IoT smart energy to make personal energy consumption cleaner, sustainable and more affordable. Power your residence with solar roofs designed by the country’s most efficient conscious energy brand.
8. Out of Box: Boxed in the best way
True to its name, Out of The Box is introducing container living in our country. For anyone who wants to switch to minimal living that is environment-friendly, economically viable and yet aesthetically pleasing, consider living or working out of a container. Out of the Box delivers a solution to sustainability while impacting space and economic issues with the modernization of the way we live.
9. Carmesi: Good for your health, good for the planet
With Carmesi’s naturally crafted sanitary napkins, tampons, menstrual cups, and nature-driven self-care products, women can switch to a much healthier, cleaner, and environment-friendly solution for feminine hygiene. With plant-based and organic ingredients, all their products are created to be safe and gentle to the skin as well as the earth when disposed of.
10. BOHECO: Powering Health with Himalayan Hemp
Bombay Hemp Company or BOHECO is one of the most interesting brands on the list. Championing the traditional Indian crop of hemp and cannabis, BOHECO derives various healing and nutritious properties to create health and wellness products for all ages.
Aarohi Roy is a Content Strategist who works with Don’t Be Content to help plan out branding, marketing and content strategies for all clients. Aarohi believes that content is simple, and it is all about telling stories that people can remember.
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