Challenging the status quo

womens care products, hair cream, hair spray, hair loss, wellness, hair repair


iluvia is a luxury self-care brand that is challenging the status quo with tailored, performance-driven
products. The brand launched in 2021 with an exceptional range, including the revolutionary Hard
Water Shampoo – the first-ever in the market. Since then, they have created several new products
and are continuing to rethink hair care.


iluvia set out to sensitise people on hair issues generally unknown to the public – for instance, the
effects of hard water on hair. The brand's need was to communicate this message effectively and
enlighten people on better haircare solutions. There was also a need to establish the importance of
hair care, as much as other self-care rituals, in the lives of both men and women.


Don't Be Content (DBC) conceptulised a monthly blog campaign for iluvia with a range of topics covering hair and skin care. The blogs focus on highlighting common problems and providing effective solutions, seamlessly integrating iluvia's products. DBC also created an influencer outreach campaign to collaborate with renowned hair care experts, bloggers, and product reviewers to create reels, videos, and stories on social media platforms. DBC also supported the brand with the production of a tutorial video for the launch of Featherwax, specifically designed for business to commerce platforms.


Our content and design team is developing 8-10 SEO-compliant blogs every month. The team ensures that the blogs include backlinks that direct consumers to the brand's e-commerce page, increasing online traffic and sales. We are also collaborating with macro-influencers to create social media reels that make the products appear aspirational and desirable to our target audience. On Featherwax, the team worked closely with iluvia to create an informative and engaging video that effectively communicated the benefits and unique features of the product.


This approach has helped to build a vibrant community of like-minded individuals who share the brand’s passion for high-quality self-care products. Thanks to our efforts, the blogs are ranking on the first and second page of Google, increasing brand visibility and attracting new customers. We
have also seen a significant rise in sales, proving the effectiveness of our approach. Through these collaborative efforts, iluvia has established a strong online presence, increasing visibility and sales while positioning itself as a revolutionary brand in the self-care industry.


We remain committed to continuing our efforts to help the brand thrive, providing consumers with top-of-the-line self-care solutions that deliver real results.