Challenging the status quo
THE NEED
iluvia is a luxury self-care brand that is challenging the status quo with tailored, performance-driven
products. The brand launched in 2021 with an exceptional range, including the revolutionary Hard
Water Shampoo – the first-ever in the market. Since then, they have created several new products
and are continuing to rethink hair care.
iluvia set out to sensitise people on hair issues generally unknown to the public – for instance, the
effects of hard water on hair. The brand's need was to communicate this message effectively and
enlighten people on better haircare solutions. There was also a need to establish the importance of
hair care, as much as other self-care rituals, in the lives of both men and women.
THE DBC APPROACH
Don't Be Content (DBC) conceptulised a monthly blog campaign for iluvia with a range of topics covering hair and skin care. The blogs focus on highlighting common problems and providing effective solutions, seamlessly integrating iluvia's products. DBC also created an influencer outreach campaign to collaborate with renowned hair care experts, bloggers, and product reviewers to create reels, videos, and stories on social media platforms. DBC also supported the brand with the production of a tutorial video for the launch of Featherwax, specifically designed for business to commerce platforms.
THE EXECUTION
Our content and design team is developing 8-10 SEO-compliant blogs every month. The team ensures that the blogs include backlinks that direct consumers to the brand's e-commerce page, increasing online traffic and sales. We are also collaborating with macro-influencers to create social media reels that make the products appear aspirational and desirable to our target audience. On Featherwax, the team worked closely with iluvia to create an informative and engaging video that effectively communicated the benefits and unique features of the product.
THE IMPACT
This approach has helped to build a vibrant community of like-minded individuals who share the brand’s passion for high-quality self-care products. Thanks to our efforts, the blogs are ranking on the first and second page of Google, increasing brand visibility and attracting new customers. We
have also seen a significant rise in sales, proving the effectiveness of our approach. Through these collaborative efforts, iluvia has established a strong online presence, increasing visibility and sales while positioning itself as a revolutionary brand in the self-care industry.
We remain committed to continuing our efforts to help the brand thrive, providing consumers with top-of-the-line self-care solutions that deliver real results.
TESTIMONIAL
"Don't Be Content has been with Renaura Wellness Pvt. Ltd. from the very beginning of our branding and marketing journey for our brand iluvia. The team understands the goals of a start-up and approaches organisational objectives with great enthusiasm and vigour. Their professionalism & persistence comes with a team that has a wide range of expertise that allows them to drive marketing initiatives with aplomb. From end-to-end influencer activities to SEO & blog management along with content creation, the results have exceeded expectations. The team is very receptive to change and can adapt & align quickly, which in an ever-evolving consumer environment, is a great quality to have. The proactive nature of the team is commendable and how seriously they take ownership of project/tasks is yet another plus point that makes them a great team to work with. We look forward to building this relationship further and have team DBC grow with us towards a successful future."
Shreya DasBrand Marketing, PR & Social Media Lead,
Partner, iluvia.
