Awakening a powerhouse
The Need
Vxceed, a rapidly growing SaaS provider with global ambitions, sought a rebranding initiative to align its brand image with its evolution into a leading tech company. While its previous brand identity had served it well, it no longer reflected its expanded service offerings, international aspirations, and strengthened focus on innovation. Vxceed recognized the need for a dynamic and globally resonant brand narrative and identity to reflect market leadership and competitive strength.
A strategic overhaul was required to convey its commitment to excellence, customer success, and its evolving mission in the CPG market.
The DBC Approach
DBC began with an in-depth discovery process, engaging in detailed interactions with Vxceed's leadership team to gain insights into the category, value chain, and competitive landscape. This groundwork helped craft a compelling narrative positioning Vxceed as the first choice for CPG market leaders worldwide, emphasizing its expertise as a trusted advisor and growth partner.
The team conducted an exhaustive study to define the brand archetype, color palette, and typeface that best represent Vxceed’s identity as a hub of convergence—where leading CPG customers find seamless solutions to drive business transformation.
The Execution
The rebranding was executed as a comprehensive overhaul—from defining the value proposition to the magician archetype to identity design, website development, and content creation, each aspect was meticulously planned to enhance Vxceed’s brand positioning. DBC developed a visual identity, including vibrant colors and modern aesthetics, a confident typeface symbolizing momentum and global authority.
The DBC team also designed and developed a new responsive website that fused vibrant design and intuitive navigation, seamlessly integrated with Vxceed's refreshed branding.
The revamped website showcased Vxceed’s capabilities through concise, impactful content that reinforced its dedication to excellence and customer focus. The visual and messaging consistency extended across all digital platforms, ensuring that every client and partner interaction reflected Vxceed’s commitment to growth, connectivity, and transformation.
The Impact
With its new narrative and a transformed brand identity, Vxceed now presents a unified, powerful image that resonates across its digital presence and client interactions, setting it apart as a tech leader in the competitive SaaS landscape. The fresh, confident identity and user-friendly website have effectively repositioned Vxceed, symbolizing the company’s global ambitions, dynamic evolution, and unwavering dedication to delivering world-class CPG solutions.
