Content is a commitment, not a campaign

~ Jon Buscall

In it to help brands create original content,
tell great stories and build a loyal audience.

Leadership Team

Shveta A Sahu

Founder. Head ~ Business

As former business head of marquee titles such as Cosmopolitan, Harper’s Bazaar, Good Housekeeping, and Women’s Health, Shveta’s vision is to help every brand behave like a publisher.
She believes: “The content a brand creates reflects how seriously it takes its consumers, and therefore its business. It’s time brands made content their top priority.”

Manjira Dutta

Founder. Head ~ Content

As founding editor of ‘Good Housekeeping’ India, former editor of ‘India Today Travel Plus’, ‘Design Today’ and other lifestyle magazines, Manjira’s vision is to help brands access expert-backed content.
She believes: “Consumers are no longer happy to just consume; they’re also content creators in their own right, hence brands need to up their game and create content that is inspired, useful and enjoyable.”

Akash Sahu

Founder. Head ~ Strategy

As former Head of Insights & Comms. at SABMiller and now a consultant to 'challenger brands', Akash’s vision is to develop content that brings brand purpose to life.
He believes: “Brands are a sum total of the conversations they create and ones they trigger. Aligning content to a purpose helps brands steer the conversations in the right direction”

Our Story

We were doing content even before it was fashionable to talk about it.

With over 15 years in the publications business, after launching and nurturing some of the most prestigious titles, we increasingly felt restricted by the print medium. With our passion for content and knowing how it can transform brands, we set out to create a platform where we could express ourselves freely, a platform agnostic of medium and channel, but committed to brands and their consumers.

We baked our life mantra into the very essence of our venture – We called it – Don’t Be Content

Launched in 2015 with no fanfare or office, we are a today team of 12 with presence in three cities. We develop expert-backed content for a wide range of businesses, ranging from Fashion & Lifestyle, Health & Nutrition, Beauty & Wellness, Food & Beverage, to Travel & Living, Child & Parenting, Architecture & Design, Money & Banking and more.

We love what we do

As a full service content agency, brands trust us with their content strategy, content creation and content distribution.

Digital Publishing

  • Websites
  • Newsletters
  • Mailers
  • E-zines
  • Blogs


  • Magazines
  • Look Books
  • Coffee Table Books
  • Advertorials


  • Social Media Content
  • Videos
  • Infographics
  • Listicles
  • How-to-Guides


  • Blogger outreach
  • Influencer engagement
  •   Language Translation

Early Adopters

Organic India
van heusen
Paper Boat
Arvind Store

Freshly Pressed

LI-Content Marketing Awards

We’d love to hear from you


#74, Clayworks, 15th Cross, 3rd Phase, JP Nagar,
Tel : +91 988-64-08-673